Town Center Master Plan
Planning Commission Approved Draft is Ready for Review
On Sept. 25, the Planning Commission moved to approve a draft of the Town Center Master Plan and transmit it along to the Mayor and Council, formally entering the next phase of the approval process. View the Planning Commission Approved Draft. The latest schedule and meeting dates for the Mayor and Council's review of the draft Plan can be found under the "Key Dates" section.
Since the most recent master plan for Rockville Town Center was adopted in 2001, Town Center has evolved to be a premier destination and job center within the city. However, Town Center’s retail continues to struggle and compete regionally. An updated master plan will help guide Town Center’s success in the coming decades.
The overarching goal of the master plan update is to strengthen Town Center by creating a cohesive vision for the planning area that meets the city’s goals and provides a clear path for implementation. A new master plan is also an opportunity to bring Town Center into further alignment with city-wide goals regarding climate action, bicycle and pedestrian safety, and racial equity and social justice.
What is a master plan?
A master plan is a long-range document that establishes a vision for future growth and development. They provide the city and its residents and businesses the chance to clarify and refine the Comprehensive Plan's visions and goals for specific areas of the city. Master plans typically make recommendations for zoning, streetscapes, public infrastructure, and other aspects of land use.
Thank you to Manisha Tewari for her contributions to this webpage.
Planning Commission Approved Draft is Ready for Review
On Sept. 25, the Planning Commission moved to approve a draft of the Town Center Master Plan and transmit it along to the Mayor and Council, formally entering the next phase of the approval process. View the Planning Commission Approved Draft. The latest schedule and meeting dates for the Mayor and Council's review of the draft Plan can be found under the "Key Dates" section.
Since the most recent master plan for Rockville Town Center was adopted in 2001, Town Center has evolved to be a premier destination and job center within the city. However, Town Center’s retail continues to struggle and compete regionally. An updated master plan will help guide Town Center’s success in the coming decades.
The overarching goal of the master plan update is to strengthen Town Center by creating a cohesive vision for the planning area that meets the city’s goals and provides a clear path for implementation. A new master plan is also an opportunity to bring Town Center into further alignment with city-wide goals regarding climate action, bicycle and pedestrian safety, and racial equity and social justice.
What is a master plan?
A master plan is a long-range document that establishes a vision for future growth and development. They provide the city and its residents and businesses the chance to clarify and refine the Comprehensive Plan's visions and goals for specific areas of the city. Master plans typically make recommendations for zoning, streetscapes, public infrastructure, and other aspects of land use.
Thank you to Manisha Tewari for her contributions to this webpage.
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New Resources & Updated Project Schedule
Share New Resources & Updated Project Schedule on Facebook Share New Resources & Updated Project Schedule on Twitter Share New Resources & Updated Project Schedule on Linkedin Email New Resources & Updated Project Schedule linkThe Mayor and Council hosted a public hearing on the Town Center Master Plan on October 28. At this meeting, individuals and organizations had the opportunity to present their feedback on the draft Plan to the elected body for their consideration. Staff also gave a presentation with an overview of the Plan and the major changes since the first draft was released in April. View the full agenda packet, which includes staff’s presentation to the Mayor and Council.
After public testimony ended, the Mayor and Council opted to keep the record open for additional comments from the public. If you haven’t testified with your thoughts on the Plan but would like to, please send your comments via email to mayorandcouncil@rockvillemd.gov and carbon copy comprehensiveplan@rockvillemd.gov. Once a closing date for accepting additional public testimony is determined, we will share that on the Engage Rockville page.
Following discussion at the October 28 meeting, an additional public hearing has been added to the schedule. This public hearing will take place on Monday, December 9. This meeting will begin at 6:30 p.m. and take place in a hybrid fashion – the community may attend and/or participate in the meeting either in person at Rockville City Hall, or virtually via Webex. The agenda packet for the meeting will be uploaded to the Agenda Center of the city’s website approximately 10 days before the meeting.
Given the addition of this meeting, the latest schedule for the Plan’s adoption is as follows:
December 9: Public Hearing #2 (new addition to schedule)
December 9: Work Session
January 13: Tentative Adoption of the Plan
This week staff created and published three documents to assist the community in reviewing the draft Plan. These resources are designed to assist the community with understanding the changes that were made to the Plan through the Planning Commission’s review cycle and summarize the opportunities for engagement that have taken place so far. We encourage you to review the following documents:
Outreach and Engagement Summary: This document provides a high-level overview of the outreach and engagement that has taken place throughout this process. As a reminder, the Community Engagement Report, published in October 2023, provides a very detailed summary of the efforts that took place from April – September 2024.
Summary of Changes: This document provides a list of the modifications made to goals, policies and recommended actions within the Plan since the first draft was released in April 2024.
Redline Plan Draft: This document is a “redline” markup of the draft Plan. This document uses the first draft, released in April 2024, as the base, then marks up all the changes that have been made to the document before it was approved by the Planning Commission. Please note that due to the nature of a marked-up document, the layout and formatting in the redline isn't perfect. These layout issues, such as duplicate page numbers and a few blank pages, are addressed in the PDF version of the Planning Commission Approved Draft.
While these documents are hyperlinked in this news feed post, they can also be accessed under the “Reports & Documents” tab on the right sidebar of the Engage Rockville page.
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Planning Commission Approved Plan
Share Planning Commission Approved Plan on Facebook Share Planning Commission Approved Plan on Twitter Share Planning Commission Approved Plan on Linkedin Email Planning Commission Approved Plan linkOn September 25 the Planning Commission approved the draft Town Center Master Plan and authorized its transmittal to the Mayor and Council. This is a major milestone in the process, which officially moves the project on to its final phase: seeking adoption by the Mayor and Council. A copy of the Planning Commission approved copy of the Town Center Master Plan can be found here.
The Planning Commission’s approved draft will be brought before the Mayor and Council on three separate occasions. The current anticipated schedule is as follows:
October 28: Public Hearing where testimony will be accepted in person or in writing.
December 9: Work session, discussion and instructions to staff.
January 2025 (exact date TBD): Adoption by the Mayor and Council.
Our Draft Plan Feedback Form remains live if you have any thoughts or comments to provide on the Planning Commission approved draft. Alternatively, you can also send feedback to comprehensiveplan@rockvillemd.gov.
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Planning Commission Review Updates
Share Planning Commission Review Updates on Facebook Share Planning Commission Review Updates on Twitter Share Planning Commission Review Updates on Linkedin Email Planning Commission Review Updates linkHave you been tracking the Planning Commission’s review of the Town Center Master Plan? If not, don’t fret – this newsfeed post will bring you up to speed!
The Planning Commission has reviewed and discussed the draft Town Center Master Plan four times so far: an introductory meeting on June 26, a public hearing on July 10, and work sessions on August 14 and September 11. The Planning Commission is scheduled to approve their draft of the Plan and transmit it to the Mayor and Council at their September 25 meeting. The September 25 meeting starts at 7 p.m. and is hybrid – if you’d like to attend you can join at City Hall or tune in remotely via Webex. The draft of the Plan that the Planning Commission is considering approving can be found here.
Planning Commission approval is not the final step in this process – the Plan also needs to be adopted by the Mayor and Council. If the Planning Commission does indeed approve the Plan at the September 25 meeting, staff anticipate the following schedule for review and adoption by the Mayor and Council:
October 28: Public Hearing where testimony will be accepted in person or in writing.
December 9: Work session, discussion and instructions to staff.
January 2025 (exact date TBD): Adoption by the Mayor and Council.
Comprehensive Planning staff will update this page and send out another news blast after the September 25 Planning Commission meeting informing the community of the meeting’s result. If the Plan is approved at that meeting, staff will also provide a link to view the approved Plan for the public to review.
If you haven't already, please complete the Draft Plan Feedback Form on Engage Rockville to provide your thoughts on the Plan. Completing this form informs staff of the community’s perspective and helps staff bring these perspectives to each approval body in an organized way.
As always, feel free to reach out to comprehensiveplan@rockvillemd.gov with any questions or comments on the Plan and this process.
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Draft Plan - Opportunities for Feedback
Share Draft Plan - Opportunities for Feedback on Facebook Share Draft Plan - Opportunities for Feedback on Twitter Share Draft Plan - Opportunities for Feedback on Linkedin Email Draft Plan - Opportunities for Feedback linkUPDATE: The Planning Commission work session has been rescheduled to Wednesday, August 14 at 7 pm. This meeting will take place in person at Rockville City Hall. There will be no online component of this meeting. For additional information about this meeting, please contact comprehensiveplan@rockvillemd.gov.
The weather is heating up and so are things with the Town Center Master Plan! Since releasing the draft Plan in April, city staff have been meeting with stakeholders, community groups, and members of the public to talk about the Plan’s goals, policies and actions. We will be hosting two public meetings to share the Plan’s recommendations and to talk about WMATA’s concept for improvements to the Rockville Metro Station. Join us on one of the following dates to learn more about both projects:
Tuesday, June 18 at 7 pm. This is a virtual meeting, and registration is required to receive the meeting link. Register for the virtual meeting here.
Monday, June 24 at 7 pm. This meeting will take place in person in the Mayor and Council Chambers at Rockville City Hall.
The next step in the process is to bring the Plan to the Planning Commission for their review and approval. It is anticipated that the Plan will come before the Planning Commission at least four times. Staff currently anticipate the following schedule for the Planning Commission:
Wednesday, June 26 at 7 pm – Presentation and Introduction.
Wednesday, July 10 at 7 pm – Public Hearing where public testimony will be accepted in person or in writing.
Wednesday,
July 24August 14 at 7 pm – Work session, discussion and instructions.Wednesday, September 11 at 7 pm – Approval and transmission to the Mayor and Council.
If the aforementioned schedule sticks, the draft Plan, with any modifications as instructed by the Planning Commission, will be introduced to the Mayor and Council in late September/early October.
Don’t forget to complete the Draft Plan Feedback Form on Engage Rockville to provide your thoughts on the Plan. Completing this form, in addition to any public testimony or attending a public meeting, helps staff understand the community’s perspective and helps staff bring these perspectives to each approval body in an organized way.
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Draft Master Plan Published
Share Draft Master Plan Published on Facebook Share Draft Master Plan Published on Twitter Share Draft Master Plan Published on Linkedin Email Draft Master Plan Published linkThe Comprehensive Planning team is pleased to announce that a draft of the 2024 Town Center Master Plan is now available for public review and comment. You can view the Plan here - it is a large document, so it may take a couple of minutes to load. The Plan includes 59 recommended actions that address the goals laid out within the Plan:
Target appropriate areas for higher density residential developments to reach 2,000 new residential units by 2040. Provide a variety of development types to adapt to marketplace demands and to address missing-middle housing.
Amend parking requirements to be reflective of a transit-oriented neighborhood and to provide a more seamless, accessible, and user-friendly experience when parking.
Create pedestrian-oriented building and site design standards for Town Center.
Make transportation-related improvements that enhance safety and user experience for all who drive, bike, walk or roll.
Work with WMATA and MCDOT to enhance the bus system to increase accessibility, improve ridership, and expand systems.
Implement wayfinding signage to provide clear direction and awareness of Town Center and its attractions.
Strengthen visual and physical connections between Town Center and adjacent neighborhoods.
Increase the number of affordable homes in Town Center.
Cultivate Town Center to be an exciting, fun, and innovative place where people of all ages, abilities and backgrounds want to be.
Document and retain Town Center’s history and capitalize on the historic aspects of Town Center to promote heritage tourism.
Activate existing retail spaces, including anchor or destination uses, and support retail growth.
Encourage sustainable and resilient building practices to prevent, withstand, respond to and recover from climate change impacts.
The Draft Plan Feedback Form is now live on the Engage Rockville site. After you’ve had an opportunity to read through the draft plan, please let us know your thoughts through that feedback form. Additionally, we will be scheduling a series of public meetings to review and gather feedback on the draft plan’s recommendations in early June. We are also working on scheduling the Planning Commission public hearing on the draft plan, which provides yet another opportunity for feedback. This will most likely take place in July. We will update the Engage Rockville page once all of these meeting dates are confirmed.
We are so appreciative that you’ve stuck around for this master planning process, but we’re not done yet. Your feedback is essential to make sure this draft is on the right path, or if any modifications are necessary before we bring the plan before the Mayor and Council. Have questions or want to set up some time to chat with staff? You can reach Comprehensive Planning staff at any time by emailing comprehensiveplan@rockvillemd.gov.
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Community Engagement Report Published
Share Community Engagement Report Published on Facebook Share Community Engagement Report Published on Twitter Share Community Engagement Report Published on Linkedin Email Community Engagement Report Published linkCheck out the draft for public review of the Town Center Master Plan update Community Engagement Report! Please provide any feedback using the comment form here by November 3, 2023.
This report summarizes all activities performed by staff throughout the outreach and engagement phase of the Town Center Master Plan update project. The report provides insight into the methods of outreach, shares findings received from each outreach method, and details several key takeaways and major themes that will need to be addressed in the update to the Town Center Master Plan. The Community Engagement Report itself does not make any recommendations, but rather shares findings and popular topics of discussion to date. Ultimately, the final version of the Community Engagement Report will become an appendix to the updated Master Plan.
Demographics of Respondents
Staff utilized 10 different methods to collect feedback from the public during the outreach and engagement phase and confidently believes more than 1,000 unique individuals have participated in at least one method of providing feedback during this process. Generally, those who provided feedback are primarily Rockville residents, though most participants did not actually live within the boundaries of the Town Center planning area. There was a fairly even age distribution that is generally reflective of both Rockville and Town Center’s age demographics. There are two specific areas of note where the demographics of those who provided feedback do not align with demographics of Town Center of the City as a whole. There was an overrepresentation of females in this process, as well as an overrepresentation of people who identify as white. Since these demographics are not truly representative of Rockville or Town Center, the engagement results should be reviewed with that in mind.
Major Takeaways and Themes
Through the outreach and engagement period, several themes emerged. These themes continued to repeat in conversations across multiple groups and through different engagement methodologies. Major takeaways and themes gathered through this phase include:
- Land Use and Housing
- Desire to see more density, particularly in the form of housing.
- The increasing need for affordable housing.
- Business and Economic Development
- Desire to see fewer retail vacancies.
- Desire for more diversity in retail options, especially more retailers that don’t involve dining.
- Tentative interest in an entity of some sort to support Town Center.
- Transportation
- Desire for more and improved bicycle and pedestrian infrastructure.
- Need for improved wayfinding signage for pedestrians and vehicles.
- Desire to see improvements to signage and accessibility of existing parking garages.
- Tentative interest in closing additional streets to vehicles and making them pedestrian only (example: Gibbs Street).
- Parks, Recreation and Community Facilities
- Desire to see more parks and additional greenspace, including landscaping and streetscapes.
- Desire for more events in Town Center.
- Desire to see improvements to Promenade Park, enhancing the connection to the pedestrian bridge to Metro.
Community Engagement Report Public Meetings
At two upcoming public meetings, staff will present their findings and major takeaways from this community outreach and engagement process. These sessions will serve to help close out this process and allow community members and other stakeholders to provide feedback before the team begins drafting the plan throughout the fall.
- In-Person Meeting: Tuesday, October 24 from 7:00-8:30 PM at VisArts (155 Gibbs St, Rockville, MD 20850), Buchanan Room on the 2nd Floor
- Virtual Meeting: Thursday, October 26 from 7:00-8:30 PM via WebEx Virtual Meeting, Register Here
- Land Use and Housing
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Take our business owner and employee survey!
Share Take our business owner and employee survey! on Facebook Share Take our business owner and employee survey! on Twitter Share Take our business owner and employee survey! on Linkedin Email Take our business owner and employee survey! linkTo inform the master plan update, Rockville staff have been conducting outreach to a wide variety of stakeholders in Town Center's future. An incredibly important stakeholder group is the businesses that make up Town Center's economy. This survey will assist the City in identifying challenges and opportunities in Town Center that the master plan can work to address. This survey will close on September 5, 2023; please complete it before that date.
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Public Meetings on Outreach and Engagement Findings to Be Held on October 24 and 26
Share Public Meetings on Outreach and Engagement Findings to Be Held on October 24 and 26 on Facebook Share Public Meetings on Outreach and Engagement Findings to Be Held on October 24 and 26 on Twitter Share Public Meetings on Outreach and Engagement Findings to Be Held on October 24 and 26 on Linkedin Email Public Meetings on Outreach and Engagement Findings to Be Held on October 24 and 26 linkCity of Rockville staff have spent four months spreading the word and hearing from residents and other stakeholders about Rockville Town Center. At these public meetings, staff will present their findings and major takeaways from this community outreach and engagement process on the Rockville Town Center Master Plan. This will be the last chance for community members and other stakeholders to provide feedback before the team begins drafting the plan throughout the fall.
In-Person Meeting: Tuesday, October 24 from 7:00-8:30 PM at VisArts (155 Gibbs St, Rockville, MD 20850), Buchanan Room on the 2nd Floor
Virtual Meeting: Thursday, October 26 from 7:00-8:30 PM via WebEx Virtual Meeting, Register Here
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July Update - Roundtables and Doorhangers
Share July Update - Roundtables and Doorhangers on Facebook Share July Update - Roundtables and Doorhangers on Twitter Share July Update - Roundtables and Doorhangers on Linkedin Email July Update - Roundtables and Doorhangers linkThe City of Rockville Comprehensive Planning team has been busy over the past month hosting a series of roundtable discussions bringing together representatives from organizations representing various demographic and stakeholder groups. Overall, there will be a total eleven roundtables.
Our team has also visited every residence (nearly 2,000 of them!) within Town Center to leave a doorhanger letting residents know that the Town Center Master Plan is happening and how they can get involved. We couldn’t get into every multi-family building, but if you didn’t get a doorhanger, check out your mailroom where there might be a pile!
Survey closing on August 18!
Continue to share your thoughts anytime by using a variety of feedback tools available on the project’s Engage Rockville webpage until August 18. The webpage has a survey, reaction map, question and answer box, and idea board.
After August 18, we will begin crunching the numbers and putting together a comprehensive report summarizing what we heard from the past four months of community outreach and engagement.
Did you know?
Town Center’s housing stock is overwhelmingly multi-family buildings with more than 20 units. Most of the residences (74.7%) are renter-occupied with a very low rental vacancy rate (1.2%), as of 2021. Nearly half of homes in Town Center were built after 2000 and nearly half are one-bedroom units. Median rents are about average for the region at $1,762, but the median sale price is a bit lower than elsewhere at $388,100, given the prominence of condo units. This has still left 36% of homeowners and 42% of renters paying more than 30% of their income for housing, meaning that they are housing cost-burdened. This shows there is a strong need to address housing affordability in Town Center.
Coming Up
Over the next few months, planning staff will be:
Tabling at events and community gathering places and visiting businesses
Meeting one-on-one with stakeholders (let us know if you/your group wants to meet!)
Hosting and partnering with community organizations to put on roundtable conversations targeted for specific user groups and demographics
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June Update - Tabling, Meetings, and More!
Share June Update - Tabling, Meetings, and More! on Facebook Share June Update - Tabling, Meetings, and More! on Twitter Share June Update - Tabling, Meetings, and More! on Linkedin Email June Update - Tabling, Meetings, and More! linkCommunity outreach and engagement for the Rockville Town Center Master Plan update is in full swing! City staff members have been at events all over Rockville during the past two months, and you’ll continue to see us out on the street with flyers, poster boards, and stickers asking you for your thoughts on how to prioritize public improvements in the master plan.
We are also in the process of planning and hosting a series of roundtable discussions focused on certain stakeholder and demographics groups that we might not hear as much feedback from otherwise. Planners continue to meet with individual groups and organizations as well, to hear what the people they represent need from Town Center’s future. Let us know if your group or organization would like to set up a meeting!Continue to share your thoughts anytime by using a variety of feedback tools available on Engage Rockville. The webpage has a survey, reaction map, question and answer box, and idea board.Did you know?
Over a third (38.4%) of Town Center residents use public transportation or walk to get to work. This is closely followed by people who drove alone (29%) and people who work from home (21.3%). Most households in Town Center (51.4%) own one car and 20% own two or more cars, but nearly 30% of households do not have any private vehicles. As the city works to combat climate change, one of the questions we’ll be asking in the Town Center Master Plan is how to make it easier and more convenient for people to choose more sustainable transportation options.
Coming Up
Over the next few months, planning staff will be:
Tabling at events and community gathering places
Meeting one-on-one with stakeholder groups (Let us know if your group wants to meet!)
Distributing doorhangers about the master plan update throughout Town Center residences and going door-to-door to chat with businesses
Hosting and partnering with community organizations to put on roundtable conversations targeted for specific user groups and demographics
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Who's Listening?
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Phone 240-314-8273 Email kgerbes@rockvillemd.gov -
Phone 240-314-8225 Email mflick@rockvillemd.gov -
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Phone 240-314-8259 Email areitelbach@rockvillemd.gov
Office Hours
Staff are available during weekdays for in-person or virtual meetings with the public. Please contact Katie Gerbes at kgerbes@rockvillemd.gov or (240) 314-8273 to schedule.
Project Plan
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Project Planning
Town Center Master Plan has finished this stageNovember 2022 - March 2023
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Outreach and Engagement
Town Center Master Plan has finished this stageApril - October 2023
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Drafting
Town Center Master Plan has finished this stageOctober 2023 - April 2024
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Public Review & Feedback
Town Center Master Plan has finished this stageApril - June 2024
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Planning Commission Review
Town Center Master Plan has finished this stageJune - September 2024
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Mayor and Council Review
Town Center Master Plan is currently at this stageOctober - December 2024
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Master Plan Adopted
this is an upcoming stage for Town Center Master PlanJanuary 2025
Key Dates
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January 13 2025
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December 09 2024
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December 09 2024
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October 28 2024
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September 25 2024
Reports & Documents
- Town Center Master Plan Redline - November 14, 2024
- Summary of Changes - November 14, 2024
- Outreach & Engagement Summary - November 8, 2024
- Planning Commission Approved Town Center Master Plan - September 25, 2024
- Town Center Master Plan Draft - September 16, 2024
- Town Center Master Plan Draft - April 26, 2024
- Community Engagement Report: Town Center Master Plan Update
- Rockville Metro Station Study
- 2001 Town Center Master Plan
- Urban Land Institute Technical Assistance Panel Report (2019)
- Rockville 2040 Comprehensive Plan